Yesterday, I shared some knowledge on how individuals nonetheless need to hear from you and the kinds of content material they stated they wished.
As we speak I’m sharing what Facebook thinks it is best to put up based mostly on their new information for its media companions – International Coronavirus Useful resource: Connecting Folks Throughout the COVID-19 Pandemic.
As well as to what we’ll speak about as we speak, the information additionally shares in style Facebook instruments and the way to use them, a bit on establishing Web page fundraisers you possibly can share along with your supporters, a bit on working from dwelling, and fundamental Facebook account housekeeping.
Obtain your personal copy of the information and see different assets from Facebook.
As we speak we’ll have a look at what Facebook thinks is “significant content material.” They counsel you create content material that’s:
1. Participating
Facebook suggests responding to feedback in your posts in addition to commenting on different individuals’s content material.
2. Related
Know what your viewers wants. Use hashtags and clear headlines to be discovered extra simply.
3. Unique
Keep away from re-posting content material you didn’t create if it pertains to the pandemic except it’s from respected well being authorities like WHO.
4. Constant
Submit frequently so individuals look ahead to you content material and can hunt down your Web page. Additionally they encourage utilizing a number of codecs like images, video and plain textual content.
5. Retentive
Facebook suggests creating lengthy kind movies 3+ minutes in size to hold individuals watching longer.
In case you are nonetheless battling what to say (not solely on social, however all of your communications), we’ve extra ideas for you:
How to Be Related Now (And What NOT to Say)
Which Core Subjects Do We Speak About Now?
New to This Work or Simply Flat-Out Overwhelmed? Floor Your self in These Nonprofit Comms Fundamentals
