Your first job as a nonprofit communicator, and your most necessary one, is to know who you’re speaking to, or writing for, always. You then match what you say to the pursuits, wants, and values of these individuals.
What you inform a board member a few challenge shall be totally different than what you inform the muse challenge officer funding it. What you inform your particular person donors shall be totally different from what you inform your shoppers (or no matter you name the individuals you serve).
It’s not about hiding something from anybody; it’s about tailoring the best way you speak and write about your work in order that it finest matches the ears and eyes on the receiving finish. That’s the one method that your communications can have the influence you’re hoping for.
So what do your supporters need to learn, and what bores them to tears? Solely you and others who know your record of supporters can reply that query absolutely.
However we’ll offer you a head begin. A number of totally different donor surveys level to this sort of content material being most wished:
- Outcomes. Inform them what you’re doing with their cash and what distinction it makes.
- Success tales. Tales that present the distinction you make in particular individuals’s lives.
- Motion alerts. Inform them what they will do to assist.
- Gratitude. Make them really feel thanked, included, and beloved.
- How-tos. Present them how they will make change in their very own lives.
- Humorous, inspiring, or in any other case noteworthy gadgets. One thing so good they will’t resist passing on to pals.
