On this new collection we highlight unbiased motels to
study extra concerning the on a regular basis challenges, rewards, and alternatives of working
an unbiased property.  

  • Location: Mount Shasta, California
  • Occupancy: 65 models
  • Open: Yr spherical

Nestled on the base of gorgeous Mount Shasta and
overlooking pristine Lake Siskiyou, Mount
Shasta Resort
presents its visitors romance, recreation, and leisure.

We chatted with resort supervisor Carol Nunes about what makes
the resort and its visitors so particular, and a few of the artistic methods her
group employs to take care of a profitable unbiased property.

Q. Inform us a little bit bit about your property.

CN: Our resort has been right here for about 23 years, and
it’s actually a magical, non secular place. Actually, we now have many non secular teams
who go to us. We additionally get a variety of wildlife within the space – it’s simply very
peaceable.   

By way of lodging, we provide chalets alongside the lake as effectively
as customary resort rooms, a few of which embody a jacuzzi. We regularly hear from
visitors that they really feel at dwelling, they usually take pleasure in how quiet, enjoyable, and soothing
of an expertise it’s.

Q. What would you say attracts guests, each new and
repeat, to go to?

CN: We do have a variety of regulars who come yearly.
Fourth of July is a well-liked time, in addition to Christmas. Usually, as visitors depart
they make reservations for the following yr.

What attracts individuals right here, and makes them need to come again, is
the distinctive expertise. It’s a spot the place individuals like to return and spend high quality
time with their households. You’ll be able to chill out or you are able to do actions, similar to
snowboarding and mountain climbing. It actually looks like dwelling.

We additionally entice lots of people for weddings and occasions,
given the picturesque backdrop. We’ve a ravishing wedding ceremony website. Folks additionally
prefer to have fun their anniversary right here – we’ve had some who’ve been coming
for 20 or 30 years. That is their getaway place – a spot the place they will
launch some stress.

Q. How do you unfold the phrase about your property?

CN: We’re continually selling ourselves so as to
acquire publicity. We promote in native Bay space magazines and run TV promotions
as effectively. We additionally ship out e mail blasts to our e mail subscribers providing
specials. And naturally, there’s phrase of mouth from our visitors who’ve stayed
at our property and share their constructive suggestions with their pals and
household.

Q. What are a few of the facilities which are seen by
your visitors?

CN: It’s an thrilling time, as a result of we’re within the course of of putting in massive dispensers within the bathe to switch the individual-sized bottles. That is because of the new California regulation banning their use in motels. However I feel this will likely be a constructive change. Not solely will it save on prices and labor and create much less waste, I imagine it is going to even be well-received by our visitors.

One Bed room Premium Lakeview Chalet

Q. What are some ache factors with regards to shopping for
merchandise to your resort, and the way do suppliers, like American Resort, provide help to
navigate these points?

CN: I’d say our principal ache level as an unbiased
resort is pricing – discovering high quality objects, however at a superb worth. We’re additionally
at all times holding tabs on transport prices and dealing with suppliers to make sure we
get the merchandise we’d like on time.

I’ve an ideal relationship with our rep at American Resort.
She’ll exit of her approach to discover a product I’m in search of or assist remedy a
drawback. We’ve a enjoyable however skilled relationship – and we work effectively
collectively to resolve any issues that will come up.

Q. What are different challenges you face as an unbiased
resort?

CN: Climate is an enormous issue. For instance, if there’s
no snow, then that may negatively influence us. And the latest fires and smoke
have prompted points.

Consciousness can be a problem, since we aren’t as seen as
different motels. There’s a chain resort within the space that’s proper off of the
freeway, so that they have extra visibility. We additionally do compete considerably with Airbnbs
for weddings. A new pattern is for homes within the space to lease out their yard
– which has the mountain behind it – as a location for weddings.

We fight all of this by getting on the market and promoting,
in addition to creating distinctive specials and packages that differentiate us and draw
individuals in. For example, we now have a beautiful spa, so we’ll create specials that
embody a spa low cost together with your keep.

Q. What recommendation would you give to somebody new to managing
or working an unbiased resort?

CN: It takes a variety of effort to get your resort’s identify
on the market, so it’s essential to seek out distinctive methods to advertise your self. You additionally
must have a funds and be aware of the way you spend your cash – particularly
with regards to buying.

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