On this new collection we highlight impartial accommodations to
be taught extra concerning the on a regular basis challenges, rewards, and alternatives of operating
an impartial property.  

  • Location: Mount Shasta, California
  • Occupancy: 65 models
  • Open: Yr spherical

Nestled on the base of gorgeous Mount Shasta and
overlooking pristine Lake Siskiyou, Mount
Shasta Resort
provides its company romance, recreation, and rest.

We chatted with resort supervisor Carol Nunes about what makes
the resort and its company so particular, and a number of the artistic methods her
workforce employs to take care of a profitable impartial property.

Q. Inform us a little bit bit about your property.

CN: Our resort has been right here for about 23 years, and
it’s really a magical, religious place. Actually, we have now many religious teams
who go to us. We additionally get a whole lot of wildlife within the space – it’s simply very
peaceable.   

By way of lodging, we provide chalets alongside the lake as effectively
as commonplace resort rooms, a few of which embrace a jacuzzi. We regularly hear from
company that they really feel at residence, and so they take pleasure in how quiet, stress-free, and soothing
of an expertise it’s.

Q. What would you say attracts guests, each new and
repeat, to go to?

CN: We do have a whole lot of regulars who come yearly.
Fourth of July is a well-liked time, in addition to Christmas. Usually, as company go away
they make reservations for the subsequent yr.

What attracts individuals right here, and makes them wish to come again, is
the distinctive expertise. It’s a spot the place individuals like to come back and spend high quality
time with their households. You may loosen up or you are able to do actions, similar to
snowboarding and mountaineering. It really seems like residence.

We additionally appeal to lots of people for weddings and occasions,
given the picturesque backdrop. We have now a ravishing wedding ceremony web site. Individuals additionally
prefer to rejoice their anniversary right here – we’ve had some who’ve been coming
for 20 or 30 years. That is their getaway place – a spot the place they’ll
launch some stress.

Q. How do you unfold the phrase about your property?

CN: We’re always selling ourselves with a purpose to
acquire publicity. We promote in native Bay space magazines and run TV promotions
as effectively. We additionally ship out electronic mail blasts to our electronic mail subscribers providing
specials. And naturally, there’s phrase of mouth from our company who’ve stayed
at our property and share their constructive suggestions with their mates and
household.

Q. What are a number of the facilities which are seen by
your company?

CN: It’s an thrilling time, as a result of we’re within the course of of putting in massive dispensers within the bathe to switch the individual-sized bottles. That is because of the new California legislation banning their use in accommodations. However I believe this can be a constructive change. Not solely will it save on prices and labor and create much less waste, I imagine it can even be well-received by our company.

One Bed room Premium Lakeview Chalet

Q. What are some ache factors with regards to shopping for
merchandise on your resort, and the way do suppliers, like American Lodge, show you how to
navigate these points?

CN: I’d say our foremost ache level as an impartial
resort is pricing – discovering high quality objects, however at a great value. We’re additionally
all the time conserving tabs on delivery prices and dealing with suppliers to make sure we
get the merchandise we’d like on time.

I’ve an amazing relationship with our rep at American Lodge.
She’ll exit of her strategy to discover a product I’m in search of or assist resolve a
drawback. We have now a enjoyable however skilled relationship – and we work effectively
collectively to resolve any issues which will come up.

Q. What are different challenges you face as an impartial
resort?

CN: Climate is a giant issue. For instance, if there’s
no snow, then that may negatively affect us. And the current fires and smoke
have induced points.

Consciousness can also be a problem, since we aren’t as seen as
different accommodations. There’s a chain resort within the space that’s proper off of the
freeway, in order that they have extra visibility. We additionally do compete considerably with Airbnbs
for weddings. A new pattern is for homes within the space to lease out their yard
– which has the mountain behind it – as a location for weddings.

We fight all of this by getting on the market and promoting,
in addition to creating distinctive specials and packages that differentiate us and draw
individuals in. As an example, we have now a stunning spa, so we’ll create specials that
embrace a spa low cost along with your keep.

Q. What recommendation would you give to somebody new to managing
or working an impartial resort?

CN: It takes a whole lot of effort to get your resort’s title
on the market, so it’s necessary to search out distinctive methods to advertise your self. You additionally
must have a price range and be aware of the way you spend your cash – particularly
with regards to buying.

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