A peek inside the Wicker Park Inn

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    On this new collection, we highlight impartial accommodations to be taught extra
    about the on a regular basis challenges, rewards, and alternatives of operating an
    impartial property. 

    Location: Chicago, Illinois
    Occupancy: 9 visitor rooms, two flats
    Open: 12 months spherical
    Web site: wickerparkinn.com

    In the coronary heart of the hip and classy Wicker Park neighborhood of
    Chicago you’ll discover the Wicker
    Park Inn
    , a boutique mattress and breakfast providing each conventional visitor
    rooms and condo trip leases. Company can go from the consolation of their
    well-appointed rooms to any variety of nice eating places, retailers, artwork galleries,
    or golf equipment in simply minutes.

    We spoke with proprietor Laura Yepez to be taught extra about what makes the
    Wicker Park Inn particular and the way she’s turned the problem of operating an
    impartial resort into successful story.   

    Q. Inform us a bit bit about your property – its historical past and what
    makes it distinctive.

    LY: Located in a historic house, the Wicker Park
    Inn gives 9 luxurious visitor rooms. Every room is superbly designed with
    elegant decor, fashionable facilities, and distinctive particulars resembling uncovered brick
    partitions, wallpaper accents, an ornamental fire, skylights, and wood flooring.
    Rooms additionally characteristic non-public loos, high-quality linens, satellite tv for pc TV, and high-speed
    wi-fi web. Our flats are equally luxurious and embrace absolutely
    outfitted kitchens.

    Q. How do you promote your property?

    LY: Our rooms can be found to e-book on a number of
    channels resembling Expedia, Reserving.com, VRBO, and Airbnb. We encourage friends to
    e-book immediately, however perceive that individuals have some ways to make journey
    preparations. We additionally promote with Google and Bing, ship month-to-month newsletters,
    and are energetic on social media.

    Q. What are a few of the greatest challenges on the subject of shopping for
    merchandise?

    LY: As a result of I’m a smaller property, shopping for in
    bulk just isn’t at all times the most suitable option. Nonetheless, we’ve been in a position to associate
    efficiently with American Resort Register to seek out the proper merchandise for our
    property and in the proper amount. I should purchase only one hair dryer if wanted
    – that’s fairly superb!

    Q. What are another roadblocks you face as an impartial
    resort? How do you overcome these challenges?

    LY: Enterprise vacationers usually are not at all times the remaining
    decision-makers on the place to remain, and loyalty factors play a big position in
    reserving lodging. As an impartial resort, I’ve to cost competitively
    and supply free facilities to enchantment to this market. As a result of we’re a boutique
    property, many friends select to stick with us over a giant chain resort. We additionally
    supply company charges and repeat visitor reductions to draw and retain friends.

    Additionally, as a result of we’re a boutique property with fewer than 10 rooms,
    I began to market the Wicker Park Inn as an all-inclusive property for group
    lodging, together with company retreats, weddings, household reunions, and
    faculty journeys. Our property appeals to teams who need full-service, elevated
    lodging in a non-public setting. Group reservations have been very
    profitable for us.

    Q: What recommendation would you give to these new to proudly owning or managing
    an impartial resort?

    LY: Supply a novel expertise that appeals to your
    perfect visitor. Market your self on what units you aside, and comply with up together with your
    friends to make sure they stick with you repeatedly.

    At American Resort, we ship all you want, while you want it
    … 
    so you’ll be able to deal with what issues most. Discover our
    huge product assortment at 
    americanhotel.com.

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