Downs & St. Germain Research is a full-service market analysis agency positioned in Tallahassee, Florida specializing in growing advertising and strategic suggestions from survey outcomes and focus teams.

Downs & St. Germain Research traces its roots to 1981 when Phillip Downs, Ph.D., and John Kerr, D.B.A., shaped Kerr & Downs Research. The agency modified its identify in 2015 to Downs & St. Germain Research.  Joseph St. Germain, Ph.D. joined the agency in 2007 and has been appointed President. Roger Formisano, Ph. D, joined the agency as an affiliate accomplice in 2005.

Downs & St. Germain Research’s important focus is on tourism analysis and at present works with 9 Home Advertising Organizations (DMOs) within the State of Florida, together with Go to Tallahassee. Downs & St. Germain Research has carried out over 400 tourism and journey research with 25 DMOs in Florida, Louisiana, Delaware and Kentucky.

Tourism research present perception on the demographics and geography of tourists, actions whereas within the vacation spot, journey planning behaviors, satisfaction with the vacation spot, spending behaviors, the significance of trip attributes, and one of the best method for attracting new guests.

Along with tourism, Downs & St. Germain Research’s areas of experience embody:

Branding Research: Branding research check shopper reactions to logos, taglines, headlines, advert lobs, and tv, radio and print ads. Shoppers give their intestine degree reactions to the model stimuli to find out one of the best brand, tagline, commercial, and so on. in an effort to seek out the stimuli that’s the most consideration-getting and resonates with the target market.

Resident/Membership Research: Resident and membership surveys present perception to the opinions and behaviors of residents and affiliation members, high quality of life scores, scores of companies, communication preferences, and demographics. Outcomes might be in contrast over time or to different municipalities/organizations. Outcomes of those research have been used to develop coverage, inform strategic planning, enhance citizen satisfaction, and enhance membership recruitment, retention, and income.

Catastrophe Preparedness Research: Downs & St. Germain Research has accomplished over 30 research in coastal states from Texas to Massachusetts to evaluate hurricane preparedness and to mannequin evacuation habits in partnership with Dr. Jay Baker. With the outcomes of those research, emergency administration officers can higher predict evacuation patterns primarily based on the placement and severity of particular person storms.

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