Sending an e-mail welcome sequence is only a sensible factor to do. Folks anticipate some sort of response or affirmation to subscribing or donating and those who learn not less than one welcome e-mail learn greater than 40% of subsequent emails for the following 180 days. (Should you want extra convincing, see my earlier put up Do You Have an Email Welcome Series for New Subscribers? Most likely Not.)
In line with our 2021 Nonprofit Communications Traits Report, solely 26% of nonprofits have arrange an e-mail welcome sequence to new subscribers.
So getting this arrange will actually set your group aside from others
Right here a couple of issues to bear in mind when creating your individual e-mail welcome sequence:
- Make the communication as private as potential: use their identify and yours; embody pictures; use a really pleasant, conversational tone.
- Don’t use a “no-replies” sending e-mail. They want to have the ability to reply and join with a human.
- Match the e-mail branding to what they’re most probably to obtain sooner or later.
- Restrict the calls to motion. We advocate one per e-mail, however if you happen to provide selections, embody not more than three at a time.
- Embody data that may be probably the most useful to them. Don’t make all of it about you and your mission assertion.
Some useful issues may embody:
- High assets out of your web site
- Your finest weblog posts
- Downloadable white paper or e book
- Cellular app
- Low cost
- Invitation to signal a petition
- Invitation to attach on social networks
If you wish to see examples and be taught extra about organising a welcome sequence just like the timing of your sequence, take our free on-line course Creating an Email Welcome Series.
The course is free. You simply have to join a Free Membership to our Studying Heart.
(If you have already got a Free Membership with us, then you possibly can entry this course in your Pupil Dashboard. Should you don’t see it instantly, you possibly can at all times use the search bar to seek out no matter you want!)
