As Kivi introduced in in the present day’s e-newsletter, we’re present process plenty of adjustments at Nonprofit Advertising Information – a brand new brand, a brand new web site, and a brand new studying heart.

I’ve been doing a little bit of studying on traits for graphic design for this yr and that is what I’ve discovered on a number of of these prime traits lists:

Nature

From extra sustainable packaging to precise design decisions, 2021 will see a concentrate on pure parts.

Retro

After 2020, it’s pure to look again to happier occasions. Inventive Increase calls the retro fonts and colours “a sort of graphic consolation blanket.”

Summary

Particularly extra psychedelic designs appear to be gaining floor this yr. Graphic Mama additionally mentions “chaos typography” with odd alignment and spacing of phrases and textual content.

Optical illusions

Just like summary design, look for extra optical illusions that maintain an individual’s consideration.

Extra muted colours

In accordance with Venngage, “Muted colours really feel secure and safe, even nostalgic.” We’ll see extra calm and tranquil approaches to design this yr.

Pantone’s colours of 2021 are Final Grey and Illuminating which distinction the miserable nature of 2020 with the sunshine on the finish of the tunnel.

Serif fonts

Serif fonts undoubtedly have extra character than san serif fonts. However whereas logos or larger designs will work nicely with these bolder appears, don’t overdo it or you might have an effect on readability.

Illustration

I’ve seen this described in a number of place as “Socially-Aware Design.” Along with including extra individuals of shade and minorities to designs, Tristan Le Breton at 99designs says we also needs to anticipate “extra designs and imagery resonating with a motion, or social & environmental points. I’ve seen increasingly more manufacturers rallying round points and connecting with their customers on a deeper stage.”

For extra traits and examples of those designs in motion, see these assets:

The most important traits in graphic design for 2021, as predicted by main creatives at Inventive Increase

7 Graphic Design Trends That Will Dominate 2021 [Infographic] at Venngage

The 2021 Graphic Design and Illustration Trends to Know Now at InDesign Expertise

11 inspiring graphic design traits for 2021 at 99designs

13 Graphic Design Trends to Use in 2021 — and Two to Keep away from at HubSpot

Graphic Design Trends in 2021 That Will Trigger Revolution at Graphic Mama

One final “development” I discovered on most of those lists which we’ve all the time championed:

Be genuine!

And keep in mind, traits are simply that – traits. You don’t should go change all the things about your web site or brand based mostly on this yr’s extra fashionable designs and colours.

However design can be about experimenting. The place might you add extra illustration in your web site? Might you do one thing a little bit totally different in your social media graphics or flyers? The place might you make just a few tweaks to clean up some content material?

Writer: Kristina Leroux, COO and Group Engagement Supervisor

I’m the COO and Group Engagement Supervisor at Nonprofit Advertising Information.

LEAVE A REPLY

Please enter your comment!
Please enter your name here