Great Instance: Audubon Nails Post-Election Email Messaging

Lengthy-time readers know I’m a sucker for (1) good metaphors, (2) well timed newsjacking, and (3) well-done e-mail messaging.

The Nationwide Audubon Society nailed all three with their latest e-mail marketing campaign.

On November 3, Election Day, the topic line was “Immediately is Election Day, Don’t Wing It.” Bonus factors for the pun. On November 7, I obtained two emails: “Audubon’s Message to Election Winners: It’s Time to Act” and my favourite of the entire marketing campaign: “A lame duck can nonetheless do loads of harm.”

Additionally sensible: Utilizing the Bald Eagle prominently within the messaging. It’s a fantastic match for the patriotic theme of a nationwide election and presidential actions.

On November 8, the e-mail topic line was “Assume they’ll double down? We do. [Protect birds now].” That is one other sensible, well timed reference to the the nationwide dialogue of the second, which incorporates what else the Trump Administration will attempt to earlier than January 20, together with gutting further environmental protections that matter to Audubon and fowl lovers.

Icing on the cake? The calls to motion are for each a month-to-month present AND a match — the primary three months of giving might be matched.

Don’t be afraid to connect with regardless of the nationwide expertise and dialogue is, particularly when you are able to do so in a sensible, strategic manner like Audubon.