The Leon County Division of Tourism (Go to Tallahassee) introduced that tourism had a record-breaking $1 billion financial impression on the Leon county economic system in fiscal 12 months 2019. The $1 billion impression is an estimated 14% enhance over the monetary impression in 2018.

The announcement was made through the annual advertising and marketing trade assembly lately held at Bannerman Crossing’s Hangar 38.

“From attaining a coveted spot on Southern Dwelling Journal’s Prime 10 Cities of the South to internet hosting greater than a dozen signature and sporting championship occasions, in some ways over the previous 12 months we achieved outcomes and broke data. “ stated Leon County Fee Chairman Bryan Desloge. “This 12 months I’m proud to say that we beat our private greatest in reaching this milestone.”

The press launch famous that impacts from tourism efforts in fiscal 12 months 2019 resulted in $7.2 million in vacationer improvement tax collections, 2.four million guests and greater than 16 thousand jobs added to Leon County.

The $1 billion impression was estimated by the Downs & St. Germain Analysis consulting agency employed by Go to Tallahassee. Downs & St. Germain Analysis is a full service market analysis agency positioned in Tallahassee that specializes in tourism research. In accordance with their web site, the corporations works with VISIT FLORIDA and eight Home Advertising Organizations (DMOs) in Florida.

In accordance with the 28 web page report, the financial impression estimate was primarily based on a customer monitoring examine. The elements of the examine included 2,293 interviews carried out by Downs & St. Germain Analysis with guests to Leon County, proprietary analytics and hospitality market info, a Downs & St. Germain Analysis’s tourism database, varied authorities companies and knowledge sources, and publicly out there gross sales tax collections.

The latest collections of the Leon County vacationer improvement tax (TDT) is in keeping with the tourism development estimated by Downs & St. Germain Analysis. From 2018 to 2019, TDT collections elevated 20.9% from $6.zero million in 2018 to $7.three million in 2019.

The TDT is a neighborhood possibility tax which is at the moment set at 5 p.c (5%), the tax relies on the entire fee obtained for the rental or lease of dwelling quarters and lodging rented for six (6) months or much less.

In accordance with the evaluation, this enhance interprets to 12 months over 12 months will increase in quite a few associated financial indicators included in the desk beneath.

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