We’re doing a brand refresh quickly, so I began to take into consideration all the locations we’ll want to replace.
Many are apparent:
- Web site template
- E mail template
- Social media accounts – private and organizational
- Enterprise playing cards
- Letterhead
- E mail signatures
- Promoting and advertising supplies
- Any merchandise, swag, or packaging you may use
- Constructing signage
However there are another locations you won’t immediately consider . . .
- Paperwork and types utilized by your program employees with purchasers or the general public
- Inside paperwork, intranets, and display savers
- Any freelancers or contractors who may create one thing along with your brand on it
- Software program that produces invoices, contracts, reviews, types, templates, and so on., together with the whole lot from graphic design software program to bookkeeping software program
- Funders, companions, and different exterior organizations who could have motive to point out you (and use your brand) of their publications
- Your press package or anywhere the place you share brand recordsdata with others (be express that the older logos are now not in use!)
- Transport labels or different mailing provides like envelopes
- Third-party listings and directories, together with native, regional, state, and nationwide lists
The place else ought to somebody with a refreshed or rebranded brand keep in mind to replace? Share within the feedback!
