We love metaphors at Nonprofit Advertising and marketing Information. It’s not unprecedented for me to make use of a half-dozen totally different metaphors in the midst of a webinar.
That’s as a result of an excellent metaphor is a excellent instrument to assist clarify one thing new. It helps anchor new concepts to one thing that’s already well-understood by the mind.
We have a complete information on utilizing metaphors in nonprofit communications (it’s obtainable with our free membership), and we additionally embrace them in our Month-to-month Writing Prompts publication (additionally free).
The fallout from the novel coronavirus pandemic has given us dozens of recent phrases and conditions that at the moment are extremely relatable and due to this fact probably open to be used as metaphors or themes or memes. As at all times, context is EVERYTHING — utilizing a few of these phrases within the unsuitable context may damage your communications or model.
However give it some thought . . . may any of those newly understood and relatable phrases or conditions assist you to higher describe or clarify one thing your group works on that isn’t all that simple to know?
How are your program or companies or conditions like this stuff . . .
Zoom, digital backgrounds, no pants/what the digital camera doesn’t see
Washing arms, singing a tune for 20 seconds
Social distancing, 6 ft away
Shortages, bathroom paper hoarding
Getting outdoors
Victory gardening
Flattening curves
Each day briefings
Testing
Homeschooling
Storytime
Networks broadcasting from house
Instagram performances
Household, pressured togetherness, needing a break from individuals you like
Connecting by closed home windows
Drive-by parades for birthday events
Masks
What individuals are watching
Take-out and curbside service
What you thought you’d do when you labored at house, what you might be truly doing
What will probably be the very first thing you do when the orders are lifted? First restaurant? First haircut? Hug?
New regular, outdated regular wasn’t that nice, completely avoiding
And what in regards to the virus itself and going viral? I hope we may give these a relaxation and simply allow them to be what they’re. See Towards the Coronavirus as a Metaphor for one attention-grabbing tackle virus language.
Have you ever used any of those phrases or comparable ones to assist clarify one thing else? Allow us to see your examples!
