We’ll be closing the survey for the 2021 Nonprofit Communications Traits Report quickly. Please take the survey now and be a component of the report!
Whereas the full 2021 Nonprofit Communications Traits Report received’t be launched till mid-January, I believed I’d share some preliminary information with you.
We requested nonprofit communications workers about the use of varied e mail finest practices in 2020. Based mostly on the outcomes so far, we see LOTS of room for enchancment!
Email Checklist Constructing
Solely 7% of nonprofits report utilizing a quiz as an e mail record builder.
Solely 27% require e mail registration with the intention to entry some sort of gated content material, like a particular obtain.
Email Checklist Engagement
Solely 16% of nonprofits have an e mail re-engagement marketing campaign for unengaged subscribers of at the least three emails.
Solely 25% of nonprofits have a welcome collection for brand spanking new subscribers of at the least three emails.
Just below half, 47% of nonprofits, say they ship emails month-to-month or much less usually. (We suggest at the least twice a month if no more usually.)
Email Checklist Efficiency
Solely 28% do break up or A/B testing of e mail topic strains.
We additionally requested about the use of UTM codes. UTM codes are code snippets you add to the finish of URLs as a way to monitor the efficiency of that individual hyperlink in an e mail or social media publish. The bulk of nonprofits, 59%, stated they didn’t know easy methods to use UTM codes. One other 13% stated they knew easy methods to use them however didn’t. Solely 15% stated they used them recurrently, with one other 13% saying they used them sometimes.
Some Good Information . . .
A majority of nonprofits, 58%, reported personalizing topic strains or e mail physique copy by merging in names or different private info.
We now have heaps and much of room for enchancment in 2021. In case your e mail advertising and marketing outcomes aren’t all you need them to be, implement some of the ways talked about on this publish.
We’ll be closing the survey for the 2021 Nonprofit Communications Traits Report quickly. Please take the survey now and be a component of the report!
