Share a Story for My Next Ebook?


    I’m so excited that Wiley & Sons has lastly agreed to do a revised version of my first e book, The Nonprofit Advertising and marketing Information! It’s 11 years outdated and positively prepared for a refresh!

    I’d love to incorporate as lots of our nonprofit mates as attainable within the new e book. That is the one which’s used at many schools and universities, so right here’s your likelihood to assist affect a new technology of nonprofit communications execs!

    Please share a story with me by subsequent Friday, July 17!

    Right here’s what I want . . .

    I’m most interested by tales that . . .

    • clarify the strategy you took to a communications problem, or
    • the way you realized one thing essential by testing or trial and error or sheer luck, or
    • the way you made a determination between a number of choices and the way it turned out.

    By way of subjects, I’m particularly in want of tales that illustrate . . .

    • Why focusing on particular audiences is nice (reasonably than the “common public”)
    • The worth of listening to and understanding your communities
    • The distinction between messaging that educates and messaging that motivates motion
    • resolve which communications channels to make use of for an viewers or message
    • The worth of utilizing a specific communications channel in a sure approach
    • The advantages of utilizing an editorial calendar or planning usually
    • get others in your nonprofit to worth skilled communications/advertising

    However I’ll take any story that you simply assume is related to somebody new to nonprofit advertising, communications, and fundraising, as a result of I would have the ability to discover a place for it.

    Share your tales with me right here, and thanks!

    Creator: Kivi Leroux Miller, Founder and CEO

    I’m the founder and CEO of Nonprofit Advertising and marketing Information.


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