A number of the conversations I’m having with nonprofit communications administrators could be lumped below the class of “managing expectations.” That features expectations out of your boss and coworkers about what you do — or may do — because the communications lead. It contains expectations about how briskly issues will occur and the outcomes work could or could not produce. It’s additionally the expectations that you simply place on your self. After which, after all, we’ve all of the expectations and reactions to what we’re collectively experiencing this 12 months (pandemic, racial injustice, presidential election, and so forth.).
It’s rather a lot.
As I take into consideration the work we wish to do at Nonprofit Advertising Information subsequent 12 months, “managing expectations” is one theme that’s effervescent to the highest.
I’d love your assist in considering via what that might appear like. It may very well be issues like serving to communications administrators . . .
Query Assumptions (Yours and Others)
We all know for a undeniable fact that nonprofit employees who don’t do communications work not often perceive what it entails. If you’re the primary individual within the communications director position at your nonprofit, you might be certain to have your individual assumptions that don’t match what everybody else within the group is assuming, merely since you are creating a brand new position and new capability within the group from scratch.
Assist Others Perceive Your Function
So if the assumptions are flawed, how do you set them straight? A number of communication, clearly. However about what precisely? Serving to others perceive what it’s you do precisely — and what’s NOT your job — may very well be useful.
Educate Others on Finest Practices
It’s not possible to fulfill excessive expectations if you’re additionally compelled to do issues that merely don’t work. Serving to others perceive what skilled communications work appears to be like like and what it takes to get there may additionally assist.
Or it may very well be one thing else totally.
What do you suppose? Please touch upon this submit and let me know.
