On this new sequence we highlight impartial lodges to be taught extra in regards to the on a regular basis challenges, rewards, and alternatives of working an impartial property.
- Location: Lauderdale-by-the-Sea, Florida
- Variety of models: 40
- Open: 12 months spherical
Household-owned for nearly 60 years, High Noon Beach Resort gives friends solar, sand, and unforgettable experiences. We
checked in with Bruce Novak, proprietor of High Noon Beach Resort, to get the High
Noon story and decide up a few of his “impartial” insights.
Q.
Inform us somewhat bit extra about your property and what makes it particular.
BN: My
household bought the High Noon constructing in 1961 and moved from Connecticut to
run the resort – with no resort expertise. Immediately, the resort has expanded to
embody three extra buildings and a wide range of room varieties.
The
resort is exclusive as a result of we’re a small, privately-owned oceanfront property on
the Atlantic Ocean in South Florida. Not many properties like ours exist down right here
lately. What’s additionally actually particular is that we function with a workers that has
been part of High Noon for a lot of many years.
Q.
How do you get the phrase out about your resort?
BN: We promote our property in a wide range of methods, together with Journey Advisor and the Lauderdale-By-The-Sea guests information. We’re additionally a member of Small Elegant Lodges, which is a community of impartial lodges with a most of 150 rooms. And naturally, we depend on phrase of mouth from our friends.
Q. What are some challenges impartial properties face, and what are methods to beat these challenges?
BN: Some
of the challenges we personally face at High Noon is protecting the product recent
and getting optimistic opinions from friends on Journey Advisor.
One
method I feel impartial lodges are evolving to fulfill challenges like these is by
remodeling themselves into boutique-style lodges. Friends like this type
as a result of it’s extra private.
Q.
What is a few recommendation you’d give to these new to proudly owning or working an
impartial resort?
BN: One
approach to obtain success is to make it straightforward for friends to e book rooms at your
property, together with being able to order on-line. It’s additionally vital
to create an excellent vibe and cater to your friends’ wants as finest you possibly can. Whereas
budgeting is vital, it’s simply as vital to search out methods so as to add worth to
their keep. Some examples embody providing companies resembling complimentary
bikes, seaside chairs, umbrellas, and parking. Lastly, encourage them to overview
your property on Journey Advisor.
