On July 9, we’ll be internet hosting our webinar, The Communications Director’s Information to Repurposing Content material. It’s been a pair of years since we did a complete webinar on repurposing, so I might love to incorporate extra examples from our Nonprofit Advertising Information neighborhood.
Right here’s what I might actually use . . . In the event you can present an instance out of your group, please e mail me with hyperlinks, display captures, and many others. If I exploit your instance within the webinar, we’ll provide you with a free cross to attend. (I can’t assure that I’ll use all examples, it simply is dependent upon what I obtain.) We can also use your examples in a future weblog publish.
Repurposing in Three Codecs
We advocate eager about a brief format (below 300 phrases), an extended format (over 500 phrases), and visible codecs (e.g. infographics, video, social graphics). Do you’ve a report, article, occasion, or another content material that you simply talked about in no less than three totally different codecs?
Repurposing Outdated Content material
We additionally love repurposing previous content material with a fast refresh or making evergreen (timeless) content material really feel very well timed. Do you’ve an instance of how you’ve executed a fast refresh on previous or evergreen content material and gotten nice outcomes by re-publishing it?
Repurposing by Shifting Perspective
Have you created a number of tales or items of content material from what’s principally one story or occasion by shifting the attitude of who’s telling the story? For instance, you may inform a narrative within the third particular person a couple of household. You then may share the identical story, however within the first-person phrases of a father or mother. You may share the story once more, however this time from the attitude of the kid or the kid’s trainer.
Repurposing by Shifting the Viewers or Reader
Do you write content material for donors after which repurpose it for volunteers or different audiences? How a lot do you rewrite and what’s just about the identical as you shift the meant viewers or reader?
Repurposing by Breaking Down Components or Placing Them Again Collectively
Do you’ve content material you could publish individually in elements after which as a complete? For instance, do you’ve a guidelines of 5 gadgets the place you’ve posted about every particular person merchandise after which additionally posted a round-up with all 5 gadgets?
Thanks upfront for sharing some of your work with us, so we are able to share it with others!
