Editorial Calendars: Do You Have Calendar Brain or Spreadsheet Brain?

It’s a type of high perennial questions for nonprofit communications administrators: What does your editorial calendar appear like? What software program is it in?

There is no such thing as a single proper reply, though there are definitely editorial calendar developments and preferences in our sector.

Earlier than you make the proper alternative for your self and your group, you must reply this query: Do you’ve gotten spreadsheet mind or calendar mind? Odds are EXTREMELY excessive that you’ve got a private desire for one over the opposite.

Spreadsheet brains just like the grid. They prefer to see it in linear style. The don’t need the rest to cloud what they see.

Calendar brains complain that they will’t perceive something within the grid. They want the visible construction of days, weeks, and months. They need to immediately see that stream over time, they usually typically need to see the editorial calendar in relationship to different issues on the calendar (e.g. occasions, holidays).

Each are 100% legitimate. It’s only a completely different approach of and processing the identical info. Decide a device that has your desire as a core a part of the software program (e.g., Airtable if you’re a spreadsheet particular person).

What when you have a mixture of calendar and spreadsheet brains in your staff? I might encourage you to discover a extra strong challenge administration software program that may present your schedule in both format (e.g., Asana).

Our webinar sequence on editorial calendars is developing quickly. Be part of us for Every little thing You Have to Find out about Editorial Calendars in 2021 on November 10 and 12, 2020.