I’ve been in loads of conversations these days the place I’m encouraging nonprofit comms employees to create ranges or tiers that signify a sure stage of comms employees effort and/or a sure quantity of communications exercise, equivalent to numbers of emails or social media posts.
Many of you’re accustomed to this method from a disaster communications and fast response level of view. For instance, you might need one thing like this for fast response:
- Tier 1: All fingers on deck: Government director makes an announcement inside 24 hours. Extra communications added to the editorial calendar. Every little thing else is secondary to getting this message out now.
- Tier 2: Precedence messaging the place different messages are bumped out of the editorial calendar, however messaging quantity or tempo doesn’t change a lot, simply the subject does. Coordination could also be restricted to a selected program skilled or program, with the chief director’s consent.
- Tier 3: Change or add some social media posts (e.g. do a pair of additional tweets) or maybe embody on the finish of an e-mail e-newsletter already going out. If extra communication is required, will probably be thought of as half of the continued editorial planning course of.
However as a substitute of simply making use of a framework like this to breaking information or just-came-up occasions, what when you might apply an method like this to the varieties of issues that you’re often requested to market?
Might you’ve got tiers that have been utilized to occasions your group hosts or experiences that you just difficulty? In the event you can give you some “default” ranges of effort or communications packages or menus, you could possibly use these as beginning factors for conversations about how a lot communication assist you possibly can present on particular initiatives.
That is additionally a savvy approach to assist gauge whether or not your group has the suitable stage of staffing, experience, and finances. If you’re being requested to make all the things a Tier 1, when your capability says most all the things ought to be a Tier 2 or 3, you’re offering some good context and limits for these staffing and budgeting conversations.
What do you suppose? Do you utilize tiers or ranges or different related frameworks to resolve how a lot effort to place towards one thing? Share within the feedback!
