In case you’re inquisitive about how usually different nonprofits talk on Fb, Instagram, electronic mail, or some other communications channels, we’ve got solutions from the 2022 Nonprofit Communications Traits Report.
Communications frequency is one robust indicator of effectiveness. In case you don’t get your messages in entrance of the suitable individuals usually sufficient, it’s arduous to perform your communications, advertising, and fundraising objectives. Ineffective communications groups reliably underestimate the frequency wanted to interrupt by to individuals.
Under you’ll see the median communications frequencies reported by nonprofit communicators within the 2022 Nonprofit Communications Traits Report. Throughout the report, you’ll additionally discover a chart that compares the median communications frequencies to what the simpler and the much less efficient nonprofits reported.
When reviewing how usually you need to talk, keep in mind that what’s reported right here is the truth, not essentially one of the best observe.
For instance, we strongly encourage nonprofits to electronic mail extra usually than month-to-month, which is the median. We additionally know that posting month-to-month on social media isn’t efficient – those that are posting solely month-to-month seemingly know that however are merely sustaining a primary presence fairly than not utilizing the social media web site in any respect.
You’ll be able to obtain this chart as a one-web page PDF
