When we have been serving to Jen Newmeyer brainstorm the title for her new e book, as quickly as considered one of us mentioned, “The Insider’s Information to Online Fundraising: Discovering Success When Surrounded by Skeptics,” we knew we had it.
It’s the proper description for this e book about the right way to fundraise on-line even when nobody else within the workplace actually will get it — a minimum of not at first!
Jen takes you on the journey of how she helped UNC-TV / Public Media North Carolina, considered one of our nation’s premier public media nonprofits, set up and develop their on-line fundraising program.
She goes deep into the techniques of precisely the right way to make it occur, with recommendation on marketing campaign planning, listing segmentation, messaging, metrics and extra.
However what’s much more particular about this e book is her recommendation on the right way to cope with inside communications and tradition. Critical on-line fundraising remains to be actually new (or new child) in lots of nonprofits and it’s arduous to transition time and a spotlight into new issues. Even when individuals need you to create on-line fundraising campaigns, they don’t essentially know what you want from them to make it occur. Jen provides behind-the-scenes particulars and particular recommendation on how she collaborated along with her management workforce and throughout silos inside the group to boost thousands and thousands of {dollars} on-line.
Plus, Jen’s a enjoyable author to learn. You’ll take pleasure in each web page as you drink up her classes (you’ll have a brand new appreciation for that metaphor once you learn the e book!).
We’ll be scheduling a webinar with Jen later this Spring, however don’t wait on that. Get your self a duplicate of “The Insider’s Information to Online Fundraising: Discovering Success When Surrounded by Skeptics” now.
All e book hyperlinks on this put up are affiliate Amazon hyperlinks.
