Hightower is the Centennial Eminent Scholar Chair and a professor of marketing and facility management at FAMU. He also serves on the Facility Management Accreditation Commission (FMAC) Board of Commissioners.

Florida A&M University faculty union president Roscoe Hightower — remembered for his gregarious personality and fearless leadership — died unexpectedly, his family said. He was 58.

Hightower was found dead in his home on Thursday, April 4. His older sister, Cynthia Hightower-Hammett, had spoken to him the day before. She said he sounded “fine and jovial” and that he was preparing a salad for dinner.

A couple of Hightower’s friends also spoke to him the day before he died, but when they kept calling and texting him later, they were not getting an answer.

“They knew that something was wrong because it wasn’t like him. If he’s not able to answer, he will always call back,” Hightower-Hammett, 61, told the Tallahassee Democrat. “They thought maybe he had fallen asleep.”

FAMU Faculty Union President Roscoe Hightower and his older sister Cynthia Hightower-Hammett.

She says friends called the Tallahassee Fire Department; when they arrived, they all gained entry into Hightower’s house to find him dead due to natural causes, Hightower-Hammett said.

Hightower, a FAMU marketing professor of over 20 years, was supposed to be teaching that morning.

“He was very outgoing,” said Hightower-Hammett, a retired science teacher. “I don’t think he ever met a person he did not like, and I don’t think there’s ever been a person who met him and didn’t like him.”

Hightower was a native of Goulds in Miami-Dade County. He left behind two daughters — 18-year-old Jane and 20-year-old Asia.

FAMU Faculty Union President Roscoe Hightower and his two daughters, 18-year-old Jane and 20-year-old Asia.

He was a two-time FAMU alumnus with a bachelor’s degree in 1988 and a master’s degree in 1989, both in business administration. He also earned a doctoral degree from Florida State University in services marketing in 1997.

Before Hightower started teaching at FAMU in 2000, he taught marketing as an assistant professor at The University of Akron in Ohio for three years.





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