A brand new report by App Annie takes us via the final 10 years of social media utilization round the world and it’s attention-grabbing to see the panorama change from textual content to photographs to video.
Obtain the full report: https://www.appannie.com/en/go/the-evolution-of-social-media-apps/
Whereas most individuals round the world spend the most time on YouTube, the report notes:
“YouTube stays the chief in the streaming, social and photograph and video area as a result of each depth and breadth of engagement, however the common time spent per person in TikTok has surpassed YouTube in key markets like the US and UK and will shake up the rankings in years to come back.”
One other chart in the report reveals that TikTok now has the most downloads surpassing Fb, Instagram and WhatsApp.
Does this imply it’s essential begin practising your TikTok dances? In case your supporters and donors aren’t there, then most likely not, however it is best to look into upping your video advertising and marketing recreation regardless. See Which Social Media Channels See the Most ROI? [New Data + Expert Tips].
To be taught extra about the trending significance of video, dwell streaming and the creator financial system, obtain your copy of The Evolution of Social Media Apps.