We’ll launch the 2021 Nonprofit Communications Traits Report subsequent week, however I assumed I’d begin sharing a few of the outcomes with you a bit early.
For those who’ve been at this awhile, the 2 lists I’m sharing gained’t be a shock . . .
Top Channels in Order of Significance for Nonprofits
We’ve seen little or no change within the prime six channels over the last decade we’ve been doing the Traits Stories. The Massive Six are e mail, web site/weblog, social media, occasions, PR/media relations, and unsolicited mail. E-mail and Web site/Weblog typically flip-flop within the primary and two slots, however general this record may be very stable. For those who do nonprofit communications, you do these items, finish of story.
Top Social Media Sites in Order of Significance for Nonprofits
This 12 months, we determined to interrupt each Fb and Instagram into two completely different gadgets, Fb Pages versus Teams and Instagram Newsfeed versus Tales. That’s as a result of we all know Teams and Tales are typically particularly participating locations on these platforms versus the extra customary Newsfeed.
You possibly can see that Fb Teams and Instagram Tales fall to the underside of the record, despite the fact that they’re typically the extra participating elements of these platforms. Many nonprofits don’t have Teams or haven’t discovered a compelling cause to have one or just don’t have the time to reasonable one.
Tales additionally current challenges from the nonprofit perspective: they disappear (so is it definitely worth the time?) and there’s no public conversations just like the Newsfeed (so, once more, is it definitely worth the time?).
My take is that numerous nonprofit communicators are so busy that simply doing Newsfeed content material is all they’ll deal with proper now. Nonetheless, that’s not likely a adequate cause in my thoughts to skip over the extra participating a part of the platform, which is Tales. I feel what’s wanted is each a content material repurposing technique and a willingness to share extra unplanned, genuine content material.
We’ll share the complete report with rather more knowledge subsequent week. Keep tuned!
