Getting everybody else in your group to cooperate with assembly inside communications deadlines is a perennial nightmare for nonprofit comms employees.
So this 12 months, we determined to particularly ask whose job it’s to implement these deadlines in our Nonprofit Communications Tendencies Report survey. In any case, in the event you aren’t assembly inside content material creation and evaluate deadlines, you received’t be assembly the deadlines to get the content material out to your group in a well timed means — except in fact, the comms employees works additional time to make it occur. And that NEVER occurs, proper? (Insert dripping sarcasm.)
Right here is the preliminary knowledge up to now.
Who is chargeable for imposing inside deadlines for program employees to get info, selections, or draft content material to the communications group?
Communications employees: 41%
Nobody has clear accountability when inside deadlines are missed: 28%
The chief director or different senior-level executives: 18%
Program employees supervisors: 9%
Different: 4%
The best way we learn this, simply 27% of the folks chargeable for the efficiency of program employees are literally taking up the accountability of making certain that program employees meet their communications obligations and deadlines. Yikes.
We’ll share the full knowledge and extra once we launch the Tendencies Report in mid-January.
The survey for the 2022 Nonprofit Communications Tendencies Report can be open via Dec 29. Please take the survey now to be part of this well timed analysis!
