We are sometimes requested to advocate nonprofits and different good of us to observe on your personal skilled improvement. So each now and then, I’ll write a put up known as “Big Brains and Cool Kids.”
Big Brains are fascinating, main thinkers in any space of research that connects indirectly to the work of nonprofit communications professionals. That may cowl loads of floor, from in-sector subjects like nonprofit advertising and marketing, fundraising, and volunteering to the bigger world past, together with work-life, productiveness, administration, psychology, and many others.
Cool Kids are nonprofits which can be doing one thing that I discover particularly compelling or fascinating or producing nice examples of greatest practices that others can study from. It doesn’t imply that all the pieces they do is ideal — no person and no group is ideal. However I’ll level out what I believe makes them a Cool Child.
3 Big Brains
Vu Le (pronounced “voo lay”) is the founding father of NonprofitAF. He single-handedly injects humor into in any other case very severe nonprofit subjects by way of his weblog, beginning partaking and essential conversations on A LOT of subjects. One instance is advocating a shift from a donor-centered method to fundraising to a community-centric fundraising method. Observe on Instagram | Twitter
Julia Campbell is the one to observe for all issues nonprofit social media. As I see it, she is the reigning royal of nonprofit social media, particularly after our mutual expensive good friend and colleague (and former King) John Haydon handed away earlier this 12 months. She runs her personal consulting firm and co-hosts a really useful Fb Group known as Social Media Storytelling. I extremely advocate her ebook, The right way to Construct and Mobilize A Social Media Group for Your Nonprofit in 90 Days (printed by Daring & Brilliant Media, which I co-own). Observe on Instagram | Twitter
The Bloomerang Weblog is a collective of many Big Brains. Steven Shattuck, the chief engagement officer of Bloomerang, writes for the weblog and he additionally invitations lots of at the moment’s nice thinkers and practitioners, particularly on fundraising, to put in writing for the weblog too. It’s an exquisite assortment of sector consultants who write useful, sensible posts.
3 Cool Kids
Cleveland Clinic is rocking each its Instagram feed and tales with nice, easy content material advertising and marketing gold. They use a ton of quizzes and different useful, academic content material with out getting overwhelming or wonky.
The Monterey Bay Aquarium’s Fb Dwell Feed is a frequent afternoon break for me throughout the pandemic. The visuals are soothing and they typically play background music, however additionally they typically have employees on the feeds speaking about sea life and learn how to assist the aquarium.
I really like the emails from the Nationwide Wildlife Federation’s Backyard for Wildlife Program. It’s one other fabulous instance of learn how to combine content material advertising and marketing (tons of tips about learn how to do wildlife-friendly issues in your yard) with advocacy and fundraising asks. You may get on the publication checklist right here.
