Again in late March, I shared a publish known as Tips on how to Be Related Now (and What To not Say). I believe it’s time for an additional messaging replace, so right here’s some recommendation as of late May 2020.
If you happen to aren’t already, it’s actually time to set your eyes to the future. How would you like your nonprofit to be perceived a yr from now, when (we hope) the worst of this disaster is behind us?
If you happen to need assistance beginning the dialog, listed here are three nice choices:
We need to be perceived as a useful pal.
We need to be perceived as a dependable performer.
We need to be perceived as a artistic drawback solver.
You most likely like all three, however which one is most essential to every of your communities or goal audiences? Take into consideration your members, your supporters, and different influencers.
With that reply in thoughts, I encourage you to get extra particular about how one can deal with the present realities for the folks in your communities. How have their wants modified because of this of the pandemic? What issues or considerations have they got which can be new to them? How have their outdated issues or considerations modified?
Once more, in case you want a bit of jumpstart in your considering, what does it imply to your members or your supporters now that . . .
Individuals are staying house extra and touring much less — what can folks do to make a distinction in your points from house? How will you make that simpler and extra handy for them?
Many individuals are adopting the use of expertise extra shortly than they have been earlier than — are you able to do one thing on-line that a number of months in the past might need appeared like wishful considering?
Many individuals really feel like the world is out of management — what are you able to do to present them some sense of management? How will you assist them really feel like each they and you’re making progress on one thing essential and actual?
These questions and your solutions could not assist you determine what to publish on social media tomorrow, however I promise, they’ll enable you to create a greater long-term communications plan that helps your nonprofit climate this storm.
I’ll be sharing far more messaging recommendation, and nonprofit advertising recommendation usually throughout and post-pandemic, throughout our “Do This, Not That” webinar collection, which begins tomorrow.
