I do know rather a lot of you’re questioning how you ought to be dealing with your advertising and marketing and fundraising efforts proper now.
You aren’t alone in worrying. Brands from each trade usually are not positive how they need to proceed.
However a brand new survey by Unruly requested over 2500 shoppers how they wished to attach with manufacturers throughout the pandemic and the outcomes present that:
Individuals wish to hear from you!
Right here is the content material they wish to see the most:
- 49% of respondents need informative content material
- 37% are searching for heat and blissful content material
- 33% need inspirational content material
And who is healthier suited to share all three of these than a nonprofit?
Right here is the full breakdown on how individuals wish to join with manufacturers:
Different key findings from this survey present:
Respondents aged 18-24 are most definitely to need manufacturers to create humorous or optimistic content material as a distraction (27%), whereas respondents aged 55+ are the most definitely to wish to hear how manufacturers are supporting their workers (29%).
https://go.unruly.co/l/50182/2020-04-07/d4f5vl
So hold sharing these inspirational tales, humorous memes, and behind-the-scenes insights!
And bear in mind:
There isn’t a such factor as a “non-COVID important” charity.
Each mission issues proper now. Any diminished service providing has an affect.
You. All. Matter.
Libraries. Animal Shelters. Park Foundations. Theatres. Everybody.
You might be worthy of help.
— Steven Shattuck (@StevenShattuck) April 8, 2020
