What number of channels do you want to present content material for?
Electronic mail? Fb? Instagram? Twitter? Web site? Weblog? E-newsletter? YouTube? All the above and extra?
It’s rather a lot. And in case you are working below the phantasm that all the pieces you create needs to be 100% unique content material, you’ll get overwhelmed VERY rapidly.
All individuals who produce content material for a dwelling, whether or not they’re writers, musicians, artists, or nonprofit communicators repurpose their content material. Nobody produces fully unique content material on a regular basis.
Repurposing is an important a part of a manageable communications plan, as a result of it means that you can get extra mileage out of your writing, whereas reinforcing your key messages with your readers.
It’s how the smallest of communications groups (like Kivi and I) can produce a ton of nice content material. And when this important content material technique is completed nicely, you hardly discover. You solely see wonderful outcomes. Extra opens, extra clicks, extra help, extra motion, extra engagement, extra nice content material . . . with LESS give you the results you want.
See Kivi’s 5 Guidelines for Repurposing Your Content material
Listed below are a number of methods you’ll be able to simply repurpose your current content material:
- Make brief items longer or lengthy items shorter.
- Change the lead or the angle.
- Use a unique channel.
- Group a number of like objects collectively into a brand new piece with a theme.
- Combine the feedback made on the primary submit.
- Add your opinion.
- Change the format.
Wish to study extra about repurposing? We now have a 60-minute webinar on it in our Free Members Webinar Archive. All it’s important to do is get a Free Membership to our Studying Middle.
Watch this free recorded webinar to study:
- Savvy methods to reuse content material with out it trying like you might be simply copying and pasting on a regular basis
- When to revamp the content material itself and when to simply drop the identical content material into a unique place
- Learn how to design a content material creation course of with repurposing constructed proper in so you might be as environment friendly as potential
- When to schedule repurposed content material into your editorial calendar
- Which communications channels are greatest for repurposed content material
- Learn how to upcycle outdated content material from years in the past into contemporary, well timed content material for immediately
- Writing and design ideas that make repurposing content material even sooner
- Learn how to create templates you may give program workers and visitor writers to make sure what they submit is straightforward so that you can repurpose
You’ll discover The Communications Administrators’ Information to Repurposing Content material within the webinar archives of our Studying Middle. Membership required.
