We’ll be closing the survey for the 2021 Nonprofit Communications Traits Report Friday evening. Please take the survey now and be part of the report!
Whereas the total 2021 Nonprofit Communications Traits Report received’t be launched till mid-January, I believed I’d share some preliminary information with you on the relative significance of social media channels to nonprofits.
Total, nonprofits put the next social media channels on this order of significance:
- Fb Web page
- Instagram Newsfeed
- Instagram Tales
- YouTube
- Fb Teams
What Are Fb Pages Good For?
We additionally requested nonprofits to rank their communications goals after which to rank the extent of significance of every social media platform. Trying particularly at Fb Pages, right here’s what we discovered:
For these saying checklist development is their #1 goal, 50% mentioned their Fb Web page was “completely important.”
For these saying modifications in data or understanding are their #1 goal, 42% mentioned their Fb Web page was “completely important.”
For these saying expressions of loyalty are their #1 goal, 39% mentioned their Fb Web page was “completely important.”
For these saying fundraising is their #1 goal, 38% mentioned their Fb Web page was “completely important.”
For these saying participation ranges are their #1 goal, 33% mentioned their Fb Web page was “completely important.”
We’ll do extra evaluation over the subsequent a number of weeks and share extra quickly!
